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Managing a Car Sales Lot

Managing a Car Sales Lot

Many customers when they are out shopping for cars go to a car sales lot and walk up to the front. The first thing they see is about 10 guys nicely dressed standing there like vultures trying to sell them a car. At first glance they look rather lazy and waiting for easy prey. As a sales manager it is important to make sure that your sales force does not act like vultures. It is essential that you hire the right people and train them to work the lot in a zone defense pattern, rather than standing together and looking intimidating to the customers who walk up.

Running a car sales lot is not easy and it does take a lot of hard work to keep the salesman in line. If a salesman is to harassing to a customer they may simply leave and come back later or never returned and buy a car from a different sales lot. Unless you know for a fact that you are particular line of automobiles is so popular that it doesn’t matter how your salespeople act you will lose lots of sales.

It behooves each and every one in the automotive industry to treat the customer with respect and not as prey. All too often we see car salesman at automotive dealerships simply standing around and waiting for someone to walk up for an easy sale. That is no way to sell cars. Please consider this in 2006.