Former Google exec will oversee expansion and expansion of international promotion enterprise
SEATTLE, April 4, 2022 – Expedia Group™ Media Methods, the world-wide vacation marketing system connecting marketers with hundreds of thousands and thousands of vacationers throughout the Expedia Team models, nowadays declared the appointment of Rob Torres as senior vice president. Recognized throughout the industry as a vacation media chief, in his new function Torres will oversee Expedia Group’s world advertising small business, which evokes vacation, enriches the searching encounter, and makes benefit for advertising and marketing associates and vacationers alike by strategic and artistic campaigns. Torres will construct on the far more than 20-year heritage of Media Methods and enjoy an lively job with the leadership staff in shaping the long run of the business enterprise with marketplace top choices for partners.
Torres expended the final 15+ yrs at Google as the controlling director of marketing and advertising and marketing for the company’s vacation division, overseeing gross sales, approach, product growth and partnership administration for Google’s greatest travel promotion associates. His move marks a return to Expedia Team, the place he invested 7 years as vice president of strategic accounts, performing carefully with essential hotel partners.
“Soon after virtually 16 years away from Expedia Group, I am psyched to return to the company with a target on delivering creative and insights-led strategies for promoting companions and contributing to sector progress,” reported Rob Torres. “The vacation and advertising industries have undergone transformational alter throughout the previous two many years, from shifting shopper behaviors and expectations to the developing worth of 1st-bash information and the increase of commerce media. It is a pivotal time for destinations and travel brand names, primed with possibility to inspire tourists in new ways and seize pent-up need, and I seem forward to operating with the Media Answers workforce and our partners to drive meaningful effects.”
A journey industry leader, Torres was most recently vice chairman and a member of the Working Committee of the Environment Vacation & Tourism Council (WTTC) and at the moment serves on the U.S. Vacation and Tourism Advisory Board (TTAB). This industry leadership team is accountable for counseling and supporting the U.S. Division of Commerce on vacation-related insurance policies and challenges. Torres is also a previous chairman of the Environment Financial Forum’s Upcoming of Mobility council and earlier board chairman for The Hospitality Gross sales and Internet marketing Association Intercontinental (HSMAI).
“At Expedia Group, we place vacationers and the traveler practical experience at the heart of every thing we do,” mentioned Ariane Gorin, President, Expedia for Organization. “With accessibility to our market major travel details, platform, and advertising and marketing know-how, we’re uniquely positioned to support brands far better join with and increase the traveler practical experience. Rob’s skills will enable us reimagine how we have interaction with vacationers and assist associates throughout the sector during ongoing restoration and beyond.”
A Seattle indigenous, Torres is an lively member of the community and avid supporter of Mary’s Position, a area non-profit that gives harmless, inclusive shelter and providers that assist women of all ages, young children and people on their journey out of homelessness.
About Expedia Team Media Alternatives
Expedia Group™ Media Answers, the marketing firm of Expedia Team, provides business abilities and electronic marketing and advertising remedies that enable brands to access, engage and influence its skilled viewers of travelers around the entire world. By way of its huge network of foremost journey brand names and world-wide details of sale, Expedia Team Media Answers gives advertising partners with proprietary info-driven insights about traveler behaviors in the course of each individual phase of the obtain journey, along with dynamic advertising methods, to provide strategic strategies and measurable outcomes. For additional info, take a look at www.promoting.expedia.com.
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